• Friday, Jan. 15, 1999
TBWA/Chiat/Day Goes Virtual For barnesandnoble.com

In an effort to increase traffic on barnesandnoble.com, Barnes & Nobles Internet bookstore, TBWA/Chiat/Day, New York, produced a four-spot campaign featuring popular authors Stephen King, Tom Clancy, Frank McCourt and Dilbert creator Scott Adams.

King, Clancy, Adams and McCourt were...

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