• Friday, Sep. 29, 2000
Telling The Story

When Livio Sanchez of The Lookinglass Company, Santa Monica and Chicago, was asked to edit Budweiser's "Whassup/True" campaign, he leaped at the chance. The editor had viewed True, the short film upon which the commercials are based, eight months prior to seeing the storyboards for the spots....

This content is archived. The full version is only available to SHOOT members.


Memberships can be purchased for as little as $14.95 per month and can be cancelled at any time. In addition to SHOOT archives access SHOOT membership includes:

  • My SHOOT cv Profile with 1 Reel up to 10 videos (live profile example)
  • Access all SHOOT Magazine PDFs
  • SHOOT Print Magazine subscription
  • Management area for all SHOOT digital publications
  • Personal NewsRoom
  • Official PDF Version
  • Coming Soon -  Talent recruitment postings for projects and jobs in film, TV, commercials, etc.

Note: If you are already a paid SHOOT member please login here.


MySHOOT Company Profiles