TBWA\NEBOKO has hired Thierry Albert as executive creative director. The French-born Albert has 20-plus years of experience within the creative industry across Europe and Canada, which has seen him create multi-award winning campaigns for the likes of Heineken, Corona, Budweiser, Instagram, Uber, Coke and McLaren. Before moving to TBWA\NEBOKO in Amsterdam, he was at Wieden+Kennedy Amsterdam for eight years, during which, he was the global creative director on the Heineken, Instagram and, more recently, the Evian accounts with Dua Lipa. He also directs music promos, documentaries and ads under the name ALBERT ALBERT.
Throughout his career Albert has won several Cannes Lions and been recognized numerous times by the D&AD, Eurobest and the Andy Awards. This is reflected in such past work as the early Marmite “Squeezy” campaign, Heineken’s “The Chase” campaign starring Daniel Craig, and the “Stories Are Everywhere” campaign for Instagram entirely shot using the platform that landed him an invitation on stage at the D&AD Festival.
Darre van Dijk, chief creative officer at TBWA\NEBOKO, said of Albert, “After years of making amazing, awarded work for Wieden+Kennedy, his next chapter is now with us. He’s a great crafter and visual storyteller--one of the best in the business and a great joy to work with.”
Albert said, “Kill boring has been my mantra from day one in this business. I’ve never missed a chance to do things differently, make great work and have fun. Always in this order, too. I’ve felt an instant playfulness and complicity with Darre, and I want to help him make TBWA\NEBOKO one of the most interesting and inclusive places to work at. A place where we welcome all talents, experiment with no fear and praise each other along the way.”