- NEW YORK
R/GA has hired Tiffany Rolfe as U.S. chief creative officer. In this role she will be responsible for creating and championing a creative vision for R/GA in the U.S., curating and nurturing creative talent, and driving transformational creative work that delivers business impact for clients. She will begin work at R/GA in early December.
Rolfe is well known for her consultative creative approach and brings with her over 20 years of design and creative experience garnered from her decade-long tenure at CP+B where she was VP, executive creative director, and then six years at Co:collective as partner and chief creative officer. Her work has earned awards at every major creative and effectiveness competition including Best of Show at One Show, Grand Prix and Titanium Lions at Cannes, and a Grand Clio. Past clients include PepsiCo, Google, American Express, Old Navy, MINI Cooper, Microsoft, YouTube, Puma, IBM, and the ACLU.
“Tiffany is a rare talent in the industry who has proven, time and again, the ability to solve complex business challenges with innovative creative solutions,” said Sean Lyons, president R/GA, U.S. “Her ability to lead and inspire teams across a wide set of creative disciplines with strength, style, and grace makes her a perfect fit for R/GA.”
Rolfe related, “R/GA has always had an amazing ability to shapeshift for the future and they are so well-positioned for the challenges our industry faces now. I can’t wait to tap into their vast capabilities and incredible talent to create what’s next at the intersection of business and culture.”
Rolfe’s creative partner will be Richard Ting, a 17-year veteran of R/GA, who will also serve as a U.S. chief creative officer. Together they will draw on their individual and complementary expertise to manage the creative leadership and drive the work across all creative disciplines in R/GA’s six U.S. offices.
“At this moment of great disruption, R/GA has a tremendous opportunity to re-set the bar for creative excellence and effectiveness,” said Ting. “I am thrilled to welcome Tiffany to R/GA and look forward to working together to deliver transformational work for our clients.”