- VENICE, Calif.
Production company Tomorrow has signed director Andrew Donoho for commercial representation in the U.S.
Breaking onto the scene in 2016 with his first MTV VMA-winning video, “Heathens” by Twenty One Pilots, Donoho has lent his diverse storytelling language to music videos for Khalid, the Strokes and 21 Savage as well as Janelle Monae’s groundbreaking visual album, “Dirty Computer.” With a passion for marrying digital and physical technique with expert visual effects, Donoho has garnered multiple MTV VMA wins, and 3+ billion views on 50+ music videos.
This spring, Paul McCartney enlisted Donoho to direct "Find My Way" featuring Beck. Using hyper-realistic digital avatar technology, the video features a Beatles-era McCartney dancing fluidly through surreal dreamscapes. Deploying AI tech in a realistic virtual environment, Find My Way is a virtuoso example of the technology’s potential. The result, according to Rolling Stone, is “dreamlike.”
Other recent projects include Donoho’s sci-fi inspired music video for TikTok sensation Bella Poarch’s “Build a Bitch,” boasting the largest debut music video audience of all time with over 200 million views in just over one month. The action-packed video opens in a fictional factory where any man can construct his ideal woman to be assembled and controlled under patriarchal rule...but the women fight back and prevail.
“Andrew is that rare fearless director who surprises me with every film he puts out,” said Chris Zander, Tomorrow’s managing director. “His limitless imagination and his visionary filmmaking are balanced by his talent for performance and storytelling. His recent music videos are already iconic and culturally significant. The team at Tomorrow is so excited to help him realize his potential in TV commercials and branded content.”
“Collaboration breeds the best storytelling... and the team at Tomorrow serves as a living example of how magic can be birthed into existence with the right creative partners,” said Donoho. “Tomorrow has proven that commercial companies, with the right leadership, can provide stunning work in massive markets without losing their souls or their passion in the process.”
Prior to joining Tomorrow, Donoho had been freelancing in the ad arena. He continues to be handled by Reprobates for music video representation in the U.S. In the U.K. he is repped for commercials and music videos by, respectively, Buillon and OB Management.