Sunday, September 23, 2018
  • Thursday, Aug. 23, 2018
Tool Adds Creative Technologist Team nøcomputer
Dustin Callif, managing partner at Tool
  • NEW YORK
  • --

Tool of North America, a creative production partner to brands and agencies, has signed the creative technologist team nøcomputer to its innovation roster.

nøcomputer is behind a new wave of advertising projects, bringing to bear such specialties as building interactive installations and experiences, using code to design art, creating branded content and generative identities, as well as prototyping new types of software.

nøcomputer is no stranger to Tool, having collaborated with the company on varied projects prior to now becoming part of its lineup. nøcomputer’s most recent experiences and activations with Tool include the Grammys “Play The City” AR project, Pandora’s “Sounds Like You” activation at SXSW and Infiniti’s “Soul of the Machine” experience, which launched at the 2017 Pebble Beach Concours d’Elegance. Among other nøcomputer projects not involving Tool are Volvo’s HR90, the first-ever AI-driven car, and an interactive installation for the IBM Art with Watson: Hidden Portraits Gallery Exhibit at the Cadillac House.

“nøcomputer have been amazing collaborators with our team over the last couple of years. What I’ve always admired is their passion for making exceptional advertising utilizing technology. Every client that works with them walks away knowing that nøcomputer went over and above to deliver on the project and wants to work with them again. That really means something in this business,” said Dustin Callif, managing partner at Tool. “This is a natural evolution in our relationship. We’re looking forward to continuing to create and deliver revolutionary projects to our clients with their team in order to push the boundaries of what advertising can become for agencies, brands and consumers.”

A statement from nøcomputer read: “Tool is known for pushing the boundaries of the technological landscape within advertising, so we knew from our very first project with them that they would be great partners in bringing some of the most innovative work to clients. We’re looking forward to building on our momentum and experience with Tool, and continuing to test new boundaries within the evolving innovation and experiential spaces in advertising.”

The team has also been recognized by D&AD, Webby’s, and the FWA Awards, and have worked with top global brands, including Intel, IBM, Volvo, Microsoft, Samsung and TEDx.

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