- LOS ANGELES
Tool of North America, a creative production partner to brands and agencies, has signed Emilie Baltz to its Innovation roster. Baltz will work with Tool and its clients to concept and execute inventive experiential work, bringing her unique skill sets to create meaningful and disruptive moments between brands and consumers.
As an experiential director, food technologist and multimedia artist, Baltz has concepted and created installations such as “Lickestra,” the world’s first lickable ice cream orchestra performance, non-traditional tasting events such as “Color Feast” and a multi-sensory experience for Lexus titled “Intersect.” In addition to designing and curating experimental projects, Baltz is an award-winning author and public speaker with appearances at TEDx, PSFK Conference, Ignite Conference, Creative Mornings, TODAY Show, NBC and The Wall Street Journal. Based in New York City, Baltz is part of the NEW LAB for emerging technologies and human behavior, as well as a founding member of NEW INC, the first museum led incubator hosted at the New Museum. She is also part of the founding faculty of the School of Visual Arts Products of Design MFA program, and the founder of the first Food Design Studio at Pratt Institute. She will be bringing her talent and passion for food and cutting edge experiential to Tool’s team to support ideation and execution of never-before imagined multi-sensory experiences for clients.
“As we push the boundaries of creative work for our clients, we know how important it is to collaborate and look to those who have truly immersed themselves in areas that no one else has,” said Dustin Callif, managing partner at Tool, adding, “Emilie has demonstrated her immense talent for creating memorable experiences that are full of flavor. She will be a crucial addition to our team of Innovation directors as we continue to work towards ideating and building inventive and immersive experiences for every brand we work with.”