- LOS ANGELES
Tool of North America continues to expand its content roster by adding award-winning director Jordan Bahat, best known for his campaigns for Samsung, Gatorade, Jeep, and Equinox.
Starting his career in music videos, Bahat has directed MTV VMA-nominated pieces for Twenty One Pilots, a UK MVA-nominated video for Christine and the Queens, and videos for Meg Myers, Jamie Commons, and Leon Else. Bahat's work has garnered awards and recognition from Vimeo with seven Staff Picks, Clio, Slamdance, and D&AD.
Tool will represent Bahat in the U.S. market. He had previously been handled by Caviar.
Nancy Hacohen, Tool’s managing director, said, “Jordan knows how to successfully tell a concise and impactful story while conveying a powerful sense of emotion.”
Bahat said of Tool, “They’ve got an excellent reputation for delivering groundbreaking work in commercials, technology, and live content, and I look forward to all our new creative adventures together.”