- LOS ANGELES
Tool of North America has added live-action directors Rudi Schwab and Sasha Levinson to its roster for commercial and branded content representation in the U.S.
Schwab began his career as a photographer, eventually moving on to direct commercials, including Gillette’s “Handle With Care” which won seven Cannes Lions and four Gold Clio Awards. With a knack for capturing the emotional and inspiring elements of a story, he has collaborated with brands including Google, Hewlett-Packard, Disney and Samsung. Schwab has garnered assorted awards for his work, including Emmys, Cannes Lions, Clio Awards and Golden Pencils.
Levinson, who is best known for co-writing and directing short films for the Las Vegas Convention and Tourism Authority, all of which went viral, garnering a dramatic global response, perhaps most notably with the viral spot “Now and Then” receiving a nomination for YouTube Ad of the Year. She began her career in the electric music video scene, receiving an MTV nomination for her work on Cake’s “Short Skirt, Long Jacket.” Levinson has directed commercials for brands such as Microsoft, Starbucks, Samsung and McDonald’s.
Prior to joining Tool, Schwab and Levinson had most recently been repped by Humble.
“As seasoned filmmakers with strong points of view, both directors have the great gift of crafting powerful and emotional stories,” said Nancy Hacohen, managing director of live action at Tool. “Working with HP and Gillette, Schwab has combined clear and confident storytelling with breath-taking visuals. Additionally, Sasha has broken new creative ground by presenting a refreshing, unique, and modern female perspective.”