• Friday, Nov. 17, 2000
Traktor Backs It Up For Iomega

Death by giant squid is an unlikely fate—particularly in one's own swimming pool. But that scenario is played out to humorous effect in Iomega's "Pool," via Publicis & Hal Riney, San Francisco. Using the squid as a metaphor for a computer virus, the spot memorably illustrates the importance...

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