• Friday, Jun. 15, 2001
Velocity introduces "Formal Guy" for new Bob's Stores campaign

In a recent campaign for Bob's Stores via Velocity, Boston, agency creatives felt that the public could learn a lot from a mannequin. The four spots--"Wound Too Tight," "Try So Hard," "Will He Ever Learn?" and "Is There Hope?"--follow a clueless mannequin named "Formal Guy." He wanders the...

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