Wayne Best Named Chief Creative Officer of VMLY&R NY
Wayne Best
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Wayne Best has been appointed chief creative officer of VMLY&R New York. In his new role, he will drive creative work for clients including Dell Technologies. Best will report to Jason Xenopoulos, CEO of New York and co-CCO of North America. Debbi Vandeven is VMLY&R’s global CCO.

Best joins VMLY&R from McCann NY, where he was co-deputy CCO on the Verizon account, which won multiple Cannes Lions for the “First Responders” campaign.

Best’s hiring comes at a time of creative momentum for the VMLY&R network, which landed 31 Lions and 69 shortlists at this year’s Cannes Lions, including two Grand Prix and a Titanium Lion. VMLY&R’s client roster includes Wendy’s, Office Depot, the U.S. Navy, Pepperidge Farm, New Balance and Pfizer. 

Prior to McCann, Best was the creative lead on Walmart, working with Saatchi, Publicis, and their partner agencies to shift perceptions of the brand. Before running Walmart, Best founded his own agency, Cog NYC, which led accounts including Boar’s Head and LG Appliances. He has also worked for JWT, TAXI NY, Fallon, Wieden+Kennedy, Kirshenbaum + Bond, Cliff Freeman & Partners and Ammirati & Puris. 

As ECD at JWT, Best created the primetime CBS animated holiday special Yes, Virginia for Macy’s. His work for JetBlue, Cadbury, ESPN, Starbucks, Pepsi, Virgin Mobile, Amp’d Mobile, Staples, Coca-Cola, AT&T, Fox Sports, Halls, Macy’s, Adopt US Kids, GoDaddy and other clients has resulted in numerous Cannes Lions, One Show Pencils, Effie honors, Webby Awards and the Jay Chiat Planning Award.  

Best also spent five years as chair of The Ad Council’s Creative Review Committee and was a mentor in the  4A’s Institute for Advanced Advertising Studies program. He has been a judge at the One Show and jury chair for the Art Director’s Club Hybrid awards. 

VMLY&R is a WPP company (NYSE: WPP).


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