• Friday, Oct. 25, 2002
Whopper Ipsum Loquitur

LOS ANGELES—The 99-cent value menu, daringly conceived by Wendy's, was at first an affront to conventional wisdom on operating a profitable big league burger chain. Now, the value menu has become almost as ubiquitous among fast food chains as grease traps and saltshakers. (How soon can it be...

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