• Friday, Apr. 13, 2001
W+K Revives Diet Coke With "Modern Sexiness"

Thank heavens it's no longer just for the taste of it. And it certainly isn't about spying hunky construction workers during lunch hour—although we appreciated the irony. No, this time Diet Coke is all about "modern sexiness," according to the brand's agency, Wieden+Kennedy (W+K), Portland, Ore...

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