Margaret Keene has been named chief creative officer at the privately held, L.A.-based Wonderful Agency, the in-house full-service advertising and marketing shop that services the range of brands at The Wonderful Company. Keene is slated to start in her new role on May 10 and will report to Michael Perdigao, agency president.

Keene will lead the Wonderful Agency’s award-winning creative team, generating and executing campaigns, concepts and strategies for Wonderful Halos, POM Wonderful, Wonderful Pistachios, FIJI Water, JUSTIN & Landmark Wines, and Teleflora, as well as for corporate entities including Wonderful Education, Health & Wellness, and Philanthropy. In her new role, Keene will be responsible for overseeing the creative execution across all traditional, digital, and experiential advertising and marketing platforms. 

Keene began her career at TBWA\Chiat\Day where she spent 16 years working on campaigns for global companies such as Apple, Nissan, Mars, and Procter & Gamble. In 2011, she joined Saatchi & Saatchi as its first executive creative director and led the development of the Toyota brand, including Toyota.com, Let’s Go Places and seminal brand experiences like the Toyota Tundra Space Shuttle Endeavor project. When MullenLowe U.S. opened its Los Angeles office in 2014, Keene joined as its creative leader, where her clients included Acura, Patrón, California Avocados, Grey Goose, and Whole Foods.

“Not only has Margaret been a formidable creative force whose imprint has been left on many historic campaigns for some of the world’s best-known brands, she’s also the granddaughter and great granddaughter of California citrus growers. She truly understands the power and uniqueness of our brands,” stated Perdigao.  

On her new appointment, Keene commented, “I am honored to take on this dream opportunity to help shape the future of Wonderful’s best in class brand campaigns alongside a powerhouse team that puts purpose and corporate social responsibility at the core of everything they do.”