• Friday, Jul. 6, 2001
You're It! Nike's Summer Play Initiative Kicks Off

Suspend your disbelief for a moment and imagine that an entire metropolis abides by—and regularly plays—the game of tag, with nobody wanting to be "it." That's essentially what happens in the latest :90 (yes, :90) Nike spot, out of Wieden+Kennedy (W+K), Portland, Ore.

"Tag" opens on a...

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