Zulu Alpha Kilo's "Tough Turban" Wins Best in Show At ANA Multicultural Excellence Awards
"Tough Turban" from agency Zulu Alpha Kilo for Canadian dealership Pfaff Harley-Davidson
  • SAN DIEGO, Calif.
  • --

Pfaff Harley-Davidson and its agency Zulu Alpha Kilo in Toronto won the Best in Show award in the 2021 ANA Multicultural Excellence Awards competition for the campaign “Tough Turban.”

The campaign introduced an impact-resistant turban designed by Harley-Davidson that provides Canada’s sizable Sikh motorcycle-riding community with safety while allowing riders to maintain religious requirements that Sikh men cover their hair as a symbol of respect and humility.

Now in their 21st year, the awards recognize client-side marketers and their agency or media partners who produced multicultural advertising campaigns between June 2020 and June 2021. The winners of this year’s competition, open to both ANA members and nonmembers, were announced last night (10/25) during a dinner celebration at the annual ANA Multicultural Marketing & Diversity Conference in San Diego.

The awards raise awareness and exposure of the outstanding work being done in the areas of African American, Asian, Audio, Cross-Cultural Campaigns, Demonstrated Growth, Digital/Social/Mobile, Experiential Marketing, Hispanic, LGBTQ+, People with Disabilities, Print, Rising Multicultural Segments, Small Budget, and Socially Responsible advertising.

Here’s a full rundown of winners:

Best in Show 
TOUGH TURBAN
Client: Pfaff Harley-Davidson
Agency: Zulu Alpha Kilo

AFRICAN AMERICAN

GRAND PRIZE WINNER
MUSE
Client: Ulta Beauty
Agency: McCann Worldgroup

CATEGORY WINNERS
AT&T DREAM IN BLACK HONORS BLACK FUTURE MAKERS
Client: AT&T
Agency: The 360 Agency

WE CREATE
Client: Instagram
Agency: Facebook and The Creative Collective NYC 

ASIAN

GRAND PRIZE WINNER
FAMOUS ORDERS
Client: McDonald’s
Agency: IW Group and Wieden + Kennedy

CATEGORY WINNERS
TELL YOUR STORY: A TRUE QUITTING SMOKING STORY FROM JAY
Client: California Tobacco Control Program
Agency: APartnership

WELCOME TO OUR WORLD
Client: Netflix
Agency: Anomaly

AUDIO - Radio, Internet Radio and Podcasts 

GRAND PRIZE WINNER
JACK DANIEL’S NEW CALLE
Client: Jack Daniels
Agency: Remezcla

CATEGORY WINNERS
COMMUNITEA
Client: Unilever
Agency: MIKADO International

FORD F-150 MORE THAN TOUGH
Client: Ford Motor Company
Agency: UniWorld Group, Inc. 

CROSS-CULTURAL CAMPAIGNS 

GRAND PRIZE WINNER
COVID HOLIDAY AWARENESS CAMPAIGN
Client: California Department of Public Health
Agency: Gallegos United

CATEGORY WINNERS
7-ELEVEN “TAKE IT TO ELEVEN”
Client: 7-Eleven, Inc.
Agency: 360i

WIDEN THE SCREEN
Client: P&G 
Agency: Grey

DEMONSTRATED GROWTH

GRAND PRIZE WINNER
#MYPRIDE
Client: TikTok
Agency: PHD

CATEGORY WINNERS
CAN-AM ON-ROAD WOMEN’S MENTORSHIP PROGRAM
Client: Can-Am On-Road
Agency: Anomaly

HUMAN BY ORIENTATION PRIDE 2020
Client: HBO
Agency: Lupine Creative

DIGITAL/SOCIAL/MOBILE

GRAND PRIZE WINNER
RESPOND2RACISM—FIRST-RESPONDER TWITTER BOT
Client/Agency: Goodby Silverstein & Partners 

CATEGORY WINNERS
BLACK SHOP FRIDAY
Client: City of Chicago
Agency: O’Keefe Reinhard & Paul

PINE-SOL: EMPOWERING BLACK WOMEN
Client: Pine-Sol
Agency: FCB Chicago and Native Tongue Communications

EXPERIENTIAL MARKETING

GRAND PRIZE WINNER
BOARDS OF CHANGE
Client: City of Chicago
Agency: FCB Chicago

CATEGORY WINNERS
EL PATIO TECATE
Client: Tecate
Agency: Remezcla

JACK DANIEL’S TENNESSEE FIRE PRESENTS DRAG QUEEN SUMMER GLAMP
Client: Brown-Forman
Agency: IW Group

HISPANIC

GRAND PRIZE WINNER
DORADO
Client: McDonald’s
Agency: alma DDB

CATEGORY WINNERS
DEJA TU HUELLA - LEAVE YOUR MARK
Client: Frito-Lay/Cheetos
Agency: Dieste, Inc. and OMD

TOYOTA 2020 HOLIDAY AD - “THE JOURNEY”
Client: Toyota Motor North America
Agency: Conill

LGBTQ+ (Lesbian, Gay, Bisexual & Transgender)

GRAND PRIZE WINNER
PANTENE FAMILY PRIDE
Client: P&G 
Agency: Grey

CATEGORY WINNERS
FOOTBALL IS FOR EVERYONE,
Client: National Football League
Agency: 72andSunny Los Angeles

JÄGERMEISTER #SAVETHENIGHT x THE LESBIAN BAR PROJECT
Clients: Jägermeister and The Lesbian Bar Project

PEOPLE WITH DISABILITIES

GRAND PRIZE WINNER
UPSTREAM
Client: Toyota
Agency: Saatchi & Saatchi and Dentsu

CATEGORY WINNERS
DEGREE INCLUSIVE
Client: Unilever
Agency: Wunderman Thompson Buenos Aires

SHARE SOMETHING REAL - “SISTERS”
Client: Facebook Portal
Agency: TBWA\CHIAT\DAY NY

PRINT

GRAND PRIZE WINNER
FACE THE STEM GAP
Client: P&G
Agency: Saatchi & Saatchi NY

CATEGORY WINNERS
BLOOD VESSELS
Client: GMHC (Gay Men’s Health Crisis)
Agency: FCB Health New York, An IPG Health Company

DON JULIO CINCO DE MAYO
Client: Don Julio
Agency: Anomaly

RISING MULTICULTURAL SEGMENTS

GRAND PRIZE WINNER
TOUGH TURBAN
Client: Pfaff Harley-Davidson
Agency: Zulu Alpha Kilo

CATEGORY WINNERS
COMMUNITEA
Client: Unilever
Agency: MIKADO International 

WE BELONG HERE
Client: Sephora Canada
Agency: The Colony Project

SMALL BUDGET

GRAND PRIZE WINNER
COVER OUR COMMUNITY
Client: Big Facts, Small Acts
Agency: Chemistry

CATEGORY WINNERS
FOOTBALL IS FOR EVERYONE
Client: National Football League
Agency: 72andSunny Los Angeles

JACK DANIEL’S NEW CALLE
Client: Jack Daniels
Agency: Remezcla

SOCIALLY RESPONSIBLE

GRAND PRIZE WINNER
VOTE LOUD
Client: When We All Vote
Agency: Anomaly

CATEGORY WINNERS
RESPOND2RACISM—FIRST-RESPONDER TWITTER BOT
Client/Agency: Goodby Silverstein & Partners 

WIDEN THE SCREEN
Client: P&G 
Agency: Grey

Category: 

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