News

Major League Baseball (MLB) has scored with two new commercials depicting its best athletes as comic-book superpowers. The ads#x2014;part of a larger merchandising campaign#x2014;engage the...

NEW YORK—There won't be a major up tick in advertising expenditures this year. At least not according to Robert J. Coen, senior VP, director of forecasting at Universal McCann. The well-respected...

LOS ANGELES—Favorable audience feedback and movie critic reviews have generated momentum for Showboy, which is among the latest examples of "advertainment" to involve members of the...

Boutique postproduction house Swietlik, based in Santa Monica, has added editor Frank Effron to its cutting staff. For the past year, Effron had been at Stuart Waks & Co. (SW&Co.), Santa...

The Whitehouse has added a pair of editors to its Chicago shop: Melanie Barter, who comes from the company's Santa Monica operation; and Patrick Burns, whose last staff position was at Northern...

Colorist Ken Van Deest, who's established himself in episodic television over the past couple of years at R!OT Santa Monica, has formally broadened his range to spots. After handling several ad...

Owners/executive producers Alfred Spellman and Billy Corben have bowed Sea Spot Run, a commercial/music video production facility in Miami. The launch follows Spellman and Corben's being awarded...

Composer Tommy Coster, Jr., of two-year-old Tommy Sound, Santa Monica, has signed with Southfield, Mich.-headquartered AudiO2 and its affiliate Brad Music, for exclusive representation.

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Realm Productions, a visual effects, animation and motion graphics design studio serving the commercial, music video, feature film and broadcast industries, has opened in Santa Monica under the...

There are not enough hours in the day, weeks in a year, or years in the average lifetime. As the familiar saying goes, life is just too short. But in Hollywood Video's "Resurrection," a clever new...