In-house ad agencies are no longer just a trend–they’re here to stay with 82 percent of ANA (Association of National…
Browsing: ANA
A campaign for Liquid Death Mountain Water called "Liquid Death Live Music Sustainability Platform," via agency Live Nation Media &…
There’s good news and bad news when it comes to marketers investing in diverse suppliers, according to a new ANA…
CALABASH, ASPCA TEAM ON ANIMATED CANINE PSAAs any dog owner knows, our beloved furry friends will eat anything, or will…
DAVID SHANE GETS PROGRESSIVE WITH “CAT”Progressive Insurance and creative agency Arnold Worldwide have been settling arguments this football season with…
Ethnic and female representation among employees at ANA (Association of National Advertisers) member companies is the highest it’s been since…
The ANA has issued new guidelines to help companies ensure that their efforts to improve the lives of their customers…
The ANA and the 4A’s have unveiled a comprehensive list of guidelines designed to help diverse media suppliers improve and…
A startling gap exists between marketers who are poised for future growth and those who are less likely to significantly…
A rapidly expanding number of marketers are taking specific actions to protest the Russian invasion and ongoing war in Ukraine,…
Ninety leading marketers, agencies, media companies, social media platforms, trade groups, and NGOs have pledged to take definitive action to…
The Video Advertising Bureau (VAB) and the 4A’s (American Association of Advertising Agencies) have joined the ANA’s (Association of National…
Half of the marketers responding to a recent survey indicated that they ran advertising in the past year featuring identifiable…
“Diversity” is the ANA’s Marketing Word of the Year for 2021. Since 2014, the ANA has surveyed its committee members…
The ANA and Sustainable Brands have entered into a strategic alliance designed to advance and accelerate the marketing industry’s global…
ANA group EVP Dan Jaffe, who has led that organization’s Government Relations office in Washington, D.C. for the past 36…
The ANA has revealed the 2021 recipients of its Rising Marketing Star Awards. The four honorees, all age 30 or…
White, non-Hispanic executives feel more included in their companies’ business decision-making process than ethnic minority managers, according to a new…
The ANA (Association of National Advertisers) is partnering with Comscore to conduct a preliminary test as part of the trade…
New York Festivals International Advertising Awards®, The Female Quotient (The FQ) and the ANA have partnered to launch a special…
In late May, ANA issued a new report, “The Growth of Supplier Diversity,” that contained important findings that will likely…
A campaign to fight censorship for Reporters Without Borders Germany that uses a popular video game to creatively reach its…
The ANA is launching an awards program honoring in-house marketing teams to recognize and celebrate the impact their work has…
CALEB SLAIN CHRONICLES BLACK TEEN’S EVOLUTIONDirected by Caleb Slain of L.A.-based production house Superdoom, this short titled enough charts 10…
The COVID-19 pandemic is having a dramatic and potentially lasting impact on business travel among U.S. marketers, according to a…
The ANA’s Marketing Word of the Year for 2020 is particularly representative of a year marked by the ravages caused…
