ANA client-side marketers continue to make significant progress in achieving gender equality among CMOs, but in stark contrast there has…
Browsing: ANA
The ANA (Association of National Advertisers) elected seven new members to its board of directors at its annual conference held…
DAVID MIAMI GOES FOR THE GUT IN ACTIVIA SPOTThis “A-Z” campaign from agency DAVID Miami for Danone’s Activia probiotic yogurt…
More than 100 companies have met the requirements to be included in the ANA’s first ever list of “Certified Diverse…
A great majority of marketers believe that future brand growth will be tied to marketing innovations and technology, but many…
Marketers, looking for increased productivity and transparency in their media investments, are calling for sweeping changes and improvements in the…
The ANA and its diversity initiative, the Alliance for Inclusive & Multicultural Marketing (AIMM), today acknowledged limited progress in all…
A large majority (75 percent) of ANA (Association of National Advertisers) members have strategic plans in place to hire suppliers…
Five of the nation’s largest advertising trade associations are urging Gov. Gretchen Whitmer to rescind the portion of her executive…
The ANA has formed a new working community of top CMOs dedicated to helping the marketing community manage the ongoing…
The coronavirus/COVID-19 crisis has put the global economy in jeopardy–and key in any recovery on the other side of this…
A measure to make Maryland the first state in the nation to tax companies like Facebook and Google for money…
Actress Yara Shahidi has joined the SeeHer advisory board. SeeHer is the Association of National Advertisers’ (ANA) global industry movement…
SeeHer, the Association of National Advertisers (ANA)-led movement for gender equality in advertising and media, has entered into a partnership…
At its two-day plenary, SAG-AFTRA’s National Board unanimously approved the 2019 Commercials Contracts tentative agreement reached with the Joint Policy…
The Procter & Gamble Company (NYSE: PG) advanced its commitment to gender equality through a series of new actions, commitments…
The ANA (Association of National Advertisers) is acquiring another leading trade group, the Data & Marketing Association (formerly the Direct…
The ANA (Association of National Advertisers) announced that three prominent veteran business-to-business marketing executives will be inducted into the ANA’s…
The Cannes Lions International Festival of Creativity and the Association of National Advertisers (ANA) have launched the CMO Growth Council…
The ANA (Association of National Advertisers) has issued a response to the Cambridge Analytica/Facebook controversy in which sensitive consumer data…
Association of National Advertisers (ANA) client-side marketers are making strong progress in achieving gender balance among CMOs, but in stark…
The TV Convergence Working Group–an omnibus industry group comprised of nine leading associations for advertisers, ad agencies, media distribution companies,…
In his keynote address at the ANA’s recently held Multicultural Marketing and Diversity Conference in Miami, Marc Pritchard, chief brand…
The ANA Alliance for Inclusive & Multicultural Marketing (AIMM) unveiled a set of key priorities for the coming year that…
The AICE, the postproduction trade association, last week continued a mini-tradition of making an industry splash at the annual ANA…
Six advertising trade groups–the 4A’s, Association of National Advertisers, Interactive Advertising Bureau, American Advertising Federation, Data & Marketing Association, and…
