Non-transparent production practices exist at multiple ad agencies and agency holding companies, according to a new study by the ANA…
Browsing: ANA
The ANA (Association of National Advertisers) is now accepting entries for its annual Multicultural Excellence Awards. Now in its 17th…
According to a new study by the ANA (Association of National Advertisers), within the next two years, more than 80…
The ANA (Association of National Advertisers) has announced the formation of a new, wide ranging alliance designed to create a…
Facebook’s recent disclosure that it mistakenly overstated the average length of time users watched videos on the site is “troubling”…
Eight leading trade associations serving the advertising, marketing, and video technology industries are joining forces in an historic bid to…
The back and forth between the ANA (Association of National Advertisers) and 4A’s (American Association of Advertising Agencies) over client-agency…
While it urges transparency in media buying practices and the relationship between clients and agencies, the 4A’s (American Association of…
Marketers should require media agencies to be fully transparent to elevate trust and restore confidence in the client/agency partnership, according…
Numerous non-transparent business practices, including cash rebates to media agencies, were found to be pervasive in a sample of the…
Business-to-business marketing executives must combine strong leadership skills with deep marketing experience to clearly establish their companies’ competitive advantage, which…
The ANA (Association of National Advertisers) has announced the creation of a new Business-to-Business Hall of Fame, and named veteran B-to-B…
Screen Actors Guild–American Federation of Television and Radio Artists (SAG-AFTRA) and the ANA-4A’s Joint Policy Committee on Broadcast Talent Union…
The Association of National Advertisers (ANA) surveyed its members to understand marketers’ perspectives of viewability verification procedures used by digital…
The ANA (Association of National Advertisers) and the Advertising Educational Foundation (AEF) announced that their boards of directors unanimously approved…
The American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA), and Interactive Advertising Bureau (IAB) announced that Linda…
The ANA (Association of National Advertisers) elected Tony Pace, global chief marketing officer at Subway, as its new chairperson and…
AICE–the trade association with members spanning independent creative editorial, design, VFX, color grading and audio post houses–has issued a policy…
