There’s good news and bad news when it comes to marketers investing in diverse suppliers, according to a new ANA…
Browsing: Bob Liodice
The ANA and the 4A’s have unveiled a comprehensive list of guidelines designed to help diverse media suppliers improve and…
A startling gap exists between marketers who are poised for future growth and those who are less likely to significantly…
A rapidly expanding number of marketers are taking specific actions to protest the Russian invasion and ongoing war in Ukraine,…
The Video Advertising Bureau (VAB) and the 4A’s (American Association of Advertising Agencies) have joined the ANA’s (Association of National…
Half of the marketers responding to a recent survey indicated that they ran advertising in the past year featuring identifiable…
“Diversity” is the ANA’s Marketing Word of the Year for 2021. Since 2014, the ANA has surveyed its committee members…
The ANA and Sustainable Brands have entered into a strategic alliance designed to advance and accelerate the marketing industry’s global…
ANA group EVP Dan Jaffe, who has led that organization’s Government Relations office in Washington, D.C. for the past 36…
The ANA is launching an awards program honoring in-house marketing teams to recognize and celebrate the impact their work has…
The COVID-19 pandemic is having a dramatic and potentially lasting impact on business travel among U.S. marketers, according to a…
The ANA (Association of National Advertisers) elected seven new members to its board of directors at its annual conference held…
More than 100 companies have met the requirements to be included in the ANA’s first ever list of “Certified Diverse…
Marketers, looking for increased productivity and transparency in their media investments, are calling for sweeping changes and improvements in the…
A large majority (75 percent) of ANA (Association of National Advertisers) members have strategic plans in place to hire suppliers…
The ANA has formed a new working community of top CMOs dedicated to helping the marketing community manage the ongoing…
The ANA (Association of National Advertisers) is acquiring another leading trade group, the Data & Marketing Association (formerly the Direct…
The ANA (Association of National Advertisers) is now accepting entries for its annual Multicultural Excellence Awards. Now in its 17th…
The ANA (Association of National Advertisers) has announced the formation of a new, wide ranging alliance designed to create a…
Facebook’s recent disclosure that it mistakenly overstated the average length of time users watched videos on the site is “troubling”…
The back and forth between the ANA (Association of National Advertisers) and 4A’s (American Association of Advertising Agencies) over client-agency…
Marketers should require media agencies to be fully transparent to elevate trust and restore confidence in the client/agency partnership, according…
