The head of one of the nation's largest fish conservation groups says Fiat Chrysler's Super Bowl ads "glorified" the destruction of aquatic habitat in an apparent attempt to appeal to off-road thrill-seekers.
It's the second time ads by the automaker have drawn complaints since the Feb. 4 game.
Trout Unlimited President and CEO Chris Wood said Wednesday that one ad gave the impression a Jeep Cherokee was splashing down the middle of a wild streambed.
Fiat Chrysler is defending the ads but says there are no plans to run them again. It says the spot with the Cherokee was shot on a flooded county road and another with a Jeep Wrangler was filmed in a man-made lake with a man-made waterfall on private land.
Wood said many of his group's 300,000 members and supporters own Jeeps, but the images were upsetting.
"Fish are tough and resilient critters, but they don't do well with several-thousand-pound vehicles driving over More