Lynn Roer, who’s director of event management and experiential design at Ogilvy, is now also volunteering as VP, chief development officer for Vets2Set, a newly founded not-for-profit organization looking to create production assistant job opportunities for U.S. military veterans. The goal is to place two vets on every shoot--advertising, TV, film and digital media---which in turn will help open the door to careers for them in the production industry.
Roer adds her expertise in media production and event planning and execution to the decades of experience in commercial production, advertising, and marketing provided by Vets2Set co-founders David Cohen and Peter Friedman. Cohen has served in such capacities as COO at Pure/Chemistry and EVP, creative services at Creative Bubble, while Friedman’s resumé includes having been head of production at McCann. The third Vets2Set co-founder is retired U.S. Army Colonel Maureen Weigl, brings extensive More