CANTEEN, a Brooklyn-based tabletop production company under the aegis of EP Elyse Sara, has added directors Etienne Proulx and Charles Nordeen to its roster. 

Proulx, a beer and liquids specialist, rose up the ranks of the tabletop industry honing his craft as a master rigger and special effects stylist. His three-year collaboration with Baskin-Robbins brought him to invent and R&D specific devices utilized in multiple campaigns. He also designed the tabletop elements for the Coors Light global campaign in 2016. His directing clients include McDonald’s, Budweiser, Tim Hortons, Nespresso and Subway. 

Nordeen was a founding partner of a VFX and live action studio in his early days, directing TV series, music videos and indie films and was recognized with a slot in the 2014 SHOOT New Directors Showcase. He has more recently honed this skill with his passion for food to create a niche in the industry, shooting for brands such as Jack Daniel’s, Coffee-Mate, P&G and Marriott. Nordeen helmed PSA work for Michelle Obama’s “Let’s Move” initiative, giving him the opportunity to present his work personally to the former First Lady.