The Female Quotient, a company and community dedicated to achieving workplace equality, has selected ad agency Deutsch as its brand partner to launch its first career advice bot at The Girls’ Lounge @ Cannes Lions. This tool provides women all over the globe access to the wisdom of female leaders on core content pillars--work/life balance, knowing your worth, owning your brand, leadership and equality, and navigating challenges.
Inspired by The Female Quotient’s CEO Shelley Zalis, the bot will live on Google Assistant and Facebook Messenger and will be accessible from all mobile and computing devices. Users can ask the bot a variety of questions from maternity leave, pay negotiation, to how to build confidence and addressing diversity issues, to leadership training and navigating challenges like harassment in the workplace. Using artificial intelligence technology developed by Deutsch’s AI division, Great Machine, users can ask a question on the platform and will be served video content from one of the many female leaders in the network.
“Shelley has inspired and brought together thousands of women through experiences and mentorship which all root back to her motto, the power of the pack,” said Kim Getty, president of Deutsch’s Los Angeles office. “The Female Quotient bot is bringing the collective ‘wisdomship’ of widely respected female leaders to your pocket. It’s taking mentorship to the next level. We’re so excited to be partnering with such an incredible team to build this tool that will help women rise up.”
Notable women leaders from a range of industries were tapped into to provide advice for the bot, including Carolyn Everson, VP, global marketing solutions at Facebook, Fiona Carter, chief brand officer at AT&T, Linda Yaccarino, chairman of advertising and client partnerships at NBC Universal, and Tara Walpert Levy, VP, agency and brand solutions at Google, to name a few. As the bot continues to build its knowledge on workplace equality topics, other influential women will be selected to share their advice.
“The Female Quotient was developed to incite real change in the workplace for women and to create equality in male-dominated industries,” said Zalis. “The power of the pack has given women the knowledge and confidence to advance in their careers. By working with Deutsch’s strategy and technology team, we are able elevate our network and give female leaders the ability to give back.”
The Female Quotient is widely known for The Girls’ Lounge experiences across the globe which have become a destination at conferences, companies and college campuses where women connect, collaborate and activate change together. It has evolved into the largest community of corporate women and female entrepreneurs transforming workplace culture.