The American Film Market (AFM) has adopted a new six-day schedule beginning with its 2020 edition set to run Tuesday, November 3–Sunday, November 8, in Santa Monica. The announcement was made by the Independent Film & Television Alliance (IFTA). This marks a major moment in the AFM’s 40 years as it pivots to a shorter timeline in recognition of the changing needs of the global film industry.
Shifting to a Tuesday launch and condensing from its traditional eight-day run is emblematic of AFM’s commitment to provide the most efficient and productive business environment. This move also supports a broader marketplace shift that has companies commencing sales early with deals started at film markets often finalized after the event concludes.
“While the film industry has changed drastically since we first launched AFM, markets are essential as this remains a face-to-face business,” said Michael Ryan, IFTA chairperson and partner, GFM More