- Wednesday, Aug. 23, 2017
- TEL AVIV, Israel
Havas Group has acquired a majority stake in Blink, a social media agency with a unique model which specializes in content and management of conversations between consumers and brands, assisting organizations to follow, understand and take part in the social media realm.
Blink was founded in 2007 by Sagi Chemetz, one of the first social media activists in Israel. It was the first content and social media agency in Israel and one of the first agencies in the social media field globally. Headquartered in Tel Aviv, the team of 35 experts work on digital and content strategy, content creation, social media management, community management, digital PR, crisis management and social and native media buying for its strong customer base which includes both blue-chip companies and SMEs, all leading players in their respective markets.
Yannick Bolloré, Havas Group CDO, said, “Social media has undeniably become one of the most powerful ways for brands to engage with consumers. Joining forces with an agency with the caliber of Blink will enhance our social media expertise as we export their approach to our other agencies all over the world.”
Chemetz, Blink founder and CEO, added, “We are very proud to partner with the Havas Group. It is another step towards our growth and innovation and it reflects a strong belief in our capabilities, our talented team and the unique creative atmosphere we have created at Blink over the years. In Havas we have found open-minded and creative partners and we are excited to become part of the Group. I believe it will allow us to move forward in fulfilling our vision to assist brands and organizations in better managing their social conversations in an open and creative way”.
Chemetz will remain CEO of Blink while Alberto Canteli, CEO Nordics CEE & Middle East of Havas, will oversee the agency’s integration into the Group.