The Clio Awards has bestowed the best commercial of Super Bowl LIV mantle upon “#SnickersFixTheWorld.” Conceived by BBDO New York/AMV BBDO for Snickers, the spot was selected by a panel of leading advertising creatives as the winner of the 6th annual Super Clio.
Snickers won out over three fellow entries on the 2020 Super Clio shortlist: Amazon’s “#BeforeAlexa” from Droga5 London; Jeep’s “Groundhog Day” by Hidrive Chicago; and Google’s “Loretta” out of the Google Creative Lab.
“The Super Bowl is the first major advertising event of the year. It’s an opportunity for agencies and brands to take storytelling risks and telegraph the trends we’ll see emerge as the year goes on,” said Nicole Purcell, Clio president. “It’s a competition for marketers to put on their best performance as much as it is for the players on the field and it’s so fun for us to host this special judging session and award the creative team that delivered such a timely and More