Tack NYC, a hybrid agency/production boutique, has opened its doors. Billed as a new model enterprise--one conceived in the pre-pandemic era but unveiled during pandemic times--Tack NYC is founded by Ben Bettenhausen, a serial entrepreneur with a long history of working closely with agencies and brands in realizing their creative visions,
Tack NYC opens with senior leaders possessing extensive experience in fashion, beauty, wellness and personal care brands, as well as automotive, retail and many other categories. Leading the Tack pack is creative director Kristin Moore-Gantz, who joins from a high-level freelance career, during which time she led creative teams handling big-budget, integrated projects for a range of brands, film studios and agencies. Prior to going out on her own she spent time at such agencies as McCann, atelier (Leo Burnett), Beauty @ Gotham, Grey and Publicis. Her portfolio includes work for brands including Sotheby’s, L’ More