Cliff Atkinson is returning to Saatchi & Saatchi, this time as the agency’s first-ever director of culture and DEI (diversity, equity and inclusion). In his new role, Atkinson will be responsible for building initiatives that speak to the agency’s values and build on the existing DE&I framework. Atkinson was selected for the role because of his passion for giving back to his community and proven track record of promoting diversity efforts at legacy brands.
“I know Saatchi’s culture--it’s like family to me and it’s where I’ve done some of the best work in my career,” said Atkinson. “Now that I’m back, I’m excited to take on this new challenge that will allow me to drive change within the agency, with the hope of contributing to a more diverse industry overall.”
Aktinson previously served as sr. director at the Saatchi & Saatchi Los Angeles office for 12-plus years, working on Toyota until 2018. In 2021, he co-founded a More









