Carat has appointed Alex Crowther, former CEO of MediaCom Asia Pacific, as global client president. In this role, Crowther will be responsible for leading the General Motors business and continuing Carat’s track management of the $3 billion global account.
Crowther returns to Carat, where he once worked at Carat International, after a 19-year hiatus, and brings 26 years of global experience in the media industry to his new position. Prior to Carat, Crowther was CEO Asia Pacific for the global media network MediaCom, part of WPP’s GroupM, sitting on the Asia Pacific board of GroupM and global board of MediaCom. During his first three years at MediaCom, Crowther helped to double to size and scale of the business in Asia Pacific by winning multiple More