Amazon's new deal gives Prime Time football a whole new meaning.
The e-commerce powerhouse will stream NFL Thursday Night games this season via its Amazon Prime video service, replacing Twitter.
The live-streams of the games will be available to the estimated 65 million members of Amazon Prime, which costs $99 per year and also includes other perks like free videos, books and shipping.
That means that technically, the games won't be free to stream, but they will still be carried by broadcast networks CBS or NBC, as well as simultaneously on the NFL Network.
A person with knowledge of the agreement told The Associated Press on Wednesday that it's a one-year deal worth close to $50 million. The person spoke on condition of anonymity because the deal has not been announced publicly.
That would be about five times what Twitter paid for the right to stream the games last year.
Twitter's reach last year for the 10 More