Promax, the member association for the global entertainment marketing profession, has made a major organizational evolution with a transition into a tiered academy membership model, an expansion into the film, music, sports and gaming industries, a new and dynamic visual identity, and a new name: The Global Entertainment Marketing Academy of Arts & Sciences (G.E.M.A).
Over the last six decades, Promax has recognized and celebrated unparalleled excellence in TV and streaming--spotlighting the brilliance and breakthroughs of thousands of individuals working at the world’s leading media brands, marketing, and creative agencies. Now under the G.E.M.A. banner, it will spread its wings. As part of the rebrand, the Promax Awards that has long represented the pinnacle of achievement in entertainment marketing will be renamed the Global Entertainment Marketing Awards with new award categories set to be revealed in the coming weeks.
The new More