California on Monday sued the nation’s biggest e-cigarette maker, alleging that Juul Labs deliberately marketed and sold its flavored nicotine products to teenagers.
The lawsuit from California’s attorney general is the latest legal action against Juul, the multi-billion dollar vaping startup that has been widely blamed for helping spark the teen vaping craze.
California is the second state to sue the company, following a North Carolina lawsuit in May. Illinois, Massachusetts and several other states are also investigating the company.
A Juul spokesman said the company’s intended customers are adult smokers, adding “we do not intend to attract underage users.”
Under intense pressure, the company has suspended its U.S. advertising and halted sales of all but two of its flavors, menthol and tobacco. Additionally, the company shuttered its social media accounts, tightened age verification for online sales and replaced its CEO. More