As part of its mission to attract younger fans, the International Olympic Committee announced a sponsorship deal Wednesday with Intel, which will bring virtual reality and 360-degree viewing to mobile devices and TVs as soon as next year's Winter Games.
The IOC has been aggressive in introducing new sports and disciplines to the Olympics: snowboarding and freestyle skiing on the winter side, with surfing, skateboarding and 3-on-3 basketball coming to summer.
Now, it's a matter of getting kids to watch it all. Olympic viewership has been trending toward an older audience for more than a decade, and IOC president Thomas Bach said "I got really concerned, because then, you have to ask yourself, 'Why?'"
"We could see from about 2012 on that it was very much a question about the platform," Bach said in an interview with The Associated Press. "The youth just weren't watching as much TV as they used to in the past."
The deal covers More