Ntropic has launched an office in London, joining its current network of studios in New York, Los Angeles and San Francisco.

“I’ve always loved London for its aesthetic and the creativity on display there,” said Ntropic founder and chief creative officer Nate Robinson. “We also saw a growing industry trend, in every sector from CPG to technology, toward unifying all creative across global markets. So, it made sense for us to extend Ntropic in order to support our existing clients abroad, bring our expertise and process to this new market and gain access to diverse talent.”

Ntropic London will offer direction, design, VFX, color, and finishing, as well as AR and VR experiences through its sister company Tactic. The office will seamlessly collaborate with client partners and U.S. teams, further amplifying its overall bandwidth and ability to deliver results for its worldwide clients. 

Leading the London office will be executive creative director Aidan Gibbons and executive producer Laura Livingstone. Gibbons joins from The Mill in London where he spent 13 years and served as director and 3D supervisor. His creative style and passion for directing is on full display in his work for Bentley, Huawei, Guinness and BT. Gibbons also led artists on a number of high profile advertising campaigns for Lexus, Audi, Santander, O2, Jaguar and Brother. 

Meanwhile, Livingstone’s U.K. arrival marks her return to her native home in Europe. Previously, she was at Ntropic SF where she was head of production, working on everything from their groundbreaking AR project for Treasury Wine Estates and VR experience “Phone of the Wind” to spots for McDonald’s, Toyota, Facebook, Apple, Netflix, Uber and others. Before that, she was a sr. producer at several entertainment FX companies, including Zoic Studios--where she worked on TV shows such as Banshee, Arrow, The Flash and The Blacklist--as well as Shade VFX, Atomic Fiction and ILM where her film projects included A Good Day to Die Hard, Flight, Looper and Iron Man 2.

Ntropic’s expansion follows the recent successful launch of Ntropic’s NYC color department and the addition of colorist Ayumi Ashley and sr. producer Will Mok.