Postproduction house Republic Editorial has launched Threaded Pictures, a full-service production company, and named Brian Hwang as its executive producer.

The strategic decision for Republic Editorial to make the expansion into production comes two years after its formation of design and animation sister company, Infinite Fiction, and answers the growing demand from its clients and the market to provide creative services from start to finish.

Threaded Pictures is housed just steps away from Republic Editorial’s uptown Dallas headquarters, allowing for seamless integration between all partner companies. “My vision for Threaded Pictures is to provide top-shelf production solutions for every client need,” explained Hwang. “With advertisers looking for branded content on every screen, it’s important to have an arsenal of directors who can align with the varied projects I’m bidding. I’m looking forward to working with the very talented teams at Republic and Infinite Fiction and sharing new production offerings in our market.”

Hwang brings nearly two decades of production, post and agency experience to the table, spending 10 of those years at McCann New York. Most recently at 3008 in Dallas, he served as executive producer of both post and production divisions. Currently, Hwang serves as president of AICP Southwest, a role that allows him to monitor the industry issues and trends occurring on both the regional and national levels. 
 
Republic Editorial partner and sr. editor Chris Gipson said of Hwang, “His unique and varied professional background is a tremendous asset, as he brings a deep understanding of the entire process from initial spot concept to final finish. He is tuned in to what agencies need and is currently assembling a strong roster, which we’ll be announcing soon.”