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- Tuesday, Mar. 28, 2023
Shelby Ross, Harrison Boyce officially launch Group Thrpy
- NEW YORK
Creative production company Group Thrpy has officially launched in New York, following 24 months of productions for clients, agencies, fashion houses, and artists.
Born out of a mutual desire to build a place where excellent work can be created in a collaborative environment, Group Thrpy was founded by longtime professional colleagues Shelby Ross and Harrison Boyce. Capabilities include live action production, print production, editorial and postproduction, VR production, feature film and episodic series development, and fine art.
“A big part of why we built this company was to give talent and creative teams the ability to create their own art, within the space of Group Thrpy,” said Ross, managing partner/executive producer. “Our goal is to create impactful storytelling in order to make a contribution to bettering the world with our creative output and production practices. We are committed to equity, diversity, inclusion, and sustainability.”
Co-founder/director Boyce added, “At Group Thrpy everyone is involved in supporting creative endeavors to make great experiences. It means being able to take advantage of one another’s distinctive wisdom across roles, and being treated to an exceptional level of creative preparedness.”
With this venture, Ross brings his background in production as a top-level executive producer and his years of talent development and mentorship to the forefront as co-founder of the company. His reputation for exponentially growing companies, through both new business and the deepening of existing brand relationships, has led to the busiest two years of his career under the Group Thrpy banner.
Filmmaker and photographer Boyce is a visual storyteller working across various media. As a director, he has concepted and delivered for high-profile clients such as Porsche, New Balance, Ferrari, Marriott, Gatorade, and BMW; and he has an ongoing relationship with Aimé Leon Dore. Boyce entered the artistic sphere as a creative director and naturally progressed into filmmaking and photography. His active sports roots led him to a long-term partnership with famed BMXer, Nigel Sylvester, developing the GO film series which was recently translated into an art book produced by art house Rizzoli.
Group Thrpy’s ethos is evidenced in the breadth of work created before the company officially made itself known to the industry. Ross stated, “We launched several brands in our formative months before we even launched ourselves.” Those brands include Ariana Grande’s r.e.m. beauty; Olympian Allyson Felix’s Saysh footwear brand; and Thomas Ashbourne, a craft cocktails company co-founded by a group of A-list celebrities. Recent work also includes campaigns for New Balance, Madewell, Old Navy, Ferrari, and the spring/summer campaign for Aimè Leon Dore.
Group Thrpy’s roster is rounded out by directors Marissa Velez, Mischa Meyer, Katharina Hingst, Imraan Ismail, Tim Sutton, and Jed Thunell. Collaborators are Ruth Hogben, Justin Martin, and Mark Seliger. The team also includes executive producer Min Soo Kim, and Ciera Dunbar, who leads creative development. Group Thrpy’s head of sales is Diane Patrone of The Family; West Coast Representation is Jeanie DiMaggio of Dimaggio Reps and Tracy Fetterman of T-Reps. Jennifer Herrera of Las Bandas represents the roster for music videos.
Group Thrpy advocates for the next generation of talent, acting as leaders in the industry as AICP East members, Equity and Inclusion Committee members, and Green the Bid ambassadors. They are in the process of becoming B Corporation Certified and have launched a mentorship program creating opportunities for young producers and filmmakers.