Grassroots initiative Green The Bid has been launched to support the advertising industry in shifting to zero-waste, carbon neutral, sustainable and regenerative practices. The initiative is a volunteer coalition, led by its founding members and the stakeholders of the commercial community (brands, agencies, production companies, postproduction facilities, vendors and affiliates) who pledge to come together in this important endeavor.
Each year the global commercial production industry produces thousands of tons of carbon, along with thousands of tons of waste. This happens despite the fact that we already have the technology and ability to make all productions both net carbon neutral and zero-waste (90% diversion from landfill).
Green The Bid aims to break down industry silos by applying the B-Corp practice of pre-competitive problem solving, harnessing the collective knowledge of More