- Thursday, Feb. 7, 2019
- LOS ANGELES
Content studio and commercial production company Stun has launched a DIGITAL 360 division headed by Renee Samms who had been serving as a digital media, cross-platform strategy, branded content and influencer marketing consultnt in NY, L.A. and Barcelona, working on behalf of such clients as UnInterrupted (Spring Hill), Captiv8, Utopia, De Mille Group, The NoiseHouse, and Trap Nation (The Nations).
The vision behind the creation of Stun’s new DIGITAL 360 division is driven by a Transmedia Branding strategy--delivering the right message to the right person at the right time, and in the right place. As social and digital media have become key to success in today’s mobile-first world--with people moving across platforms every time they sign-in online--Stun’s thinking is that brand messaging should move across platforms too, in an authentic way that aligns with the organic voice of each of those mediums.
Stun’s current DIGITAL 360 clients include: Fox Searchlight/Fox Home Entertainment, Warner Brothers, the NFL, HBO Social, NBCU Snapchat Integrations, WarnerMusic Group, Sony Theatrical, Universal Theatrical, Dreamscape VR, and #SeeHer.
Mark Feldstein and Brad Roth, principals and co-founders of Stun, said that their philosophy is that content alone is no longer king, but rather content and context are king. Their plan is to keep scaling the digital division and continuing to integrate it within the full Stun suite of existing creative services to provide clients with a single, true 360-degree creative marketing agency.
During the course of her career, Samms has been instrumental in developing award-winning digital marketing solutions for such entertainment companies as Lionsgate, IMDb/Amazon, Walt Disney Company, and Maker Studios.
Samms holds a Bachelor’s Degree in Business Administration, Marketing and Advertising, from USC’s Marshall School of Business.