Google is offering U.K. regulators a role overseeing its phasing out of ad-tracking technology from its Chrome browser, in a package of commitments the tech giant is proposing to apply globally to head off a competition investigation.
The U.K. competition watchdog has been investigating Google's proposals to remove so-called third-party cookies over concerns they would undermine digital ad competition and entrench the company's market power.
To address the concerns, Google on Friday offered a set of commitments including giving the Competition and Markets Authority an oversight role as the company designs and develops a replacement technology.
"The emergence of tech giants such as Google has presented competition authorities around the world with new challenges that require a new approach," Andrea Coscelli, the watchdog's chief executive, said.
The Competition and Markets Authority will work with tech companies to "shape More