The&Partnership is opening a Los Angeles office to support the agency’s growing portfolio of West Coast creative and media clients. Located in Playa Vista, the new office will house operations for both The&Partnership and its media agency m/SIX, which is jointly owned with GroupM. The office launches with a staff of seven--currently working remotely--with the doors set to officially open once it has been deemed safe to resume in-person operations.

Shabnum Palomba has been tapped to lead the L.A. location, joining as managing director at m/SIX with responsibility for overseeing both m/SIX and The&Partnership teams. Palomba was previously a client partner at AKQA, overseeing media and strategy teams working on the firm’s Anheuser Busch, Visa Global, YouTube, Clif Bar and Wynn Las Vegas accounts, among others.

“While the past year has shown there’s a lot to love about remote work, there are still many aspects of the in-person experience that have been sorely missed,” said Andrew Bailey, CEO, North America at The&Partnership. “We strongly believe in the office as a locus for creativity and community and are thrilled to establish a West Coast presence and to welcome Shabnum to lead our new L.A. location as managing director.”

The launch of the L.A. office builds upon the agency’s momentum over the past year, which includes award-winning campaigns for The Wall Street Journal, Toyota and EA. The L.A. office will support clients including gaming giant EA, fast growing gummy multivitamin brand, OLLY and an as yet unannounced new business win.