Executive bidding producer Victoria Curtis has launched Line by Line, a service designed to change the process for TV commercial and content production bidding. The new venture brings together a collective of vetted bidding producers to help production companies, agencies and brands facilitate production bids in a more efficient and cohesive way. Curtis brings to Line by Line more than two decades of entertainment industry experience across commercial and digital content production, having worked alongside A-list directors as a bidding producer and head of production in past roles. 

“There’s an enormous onboarding process for executive producers and many simply don’t have the bandwidth to search their network and check availabilities when they are under pressure to book jobs yesterday,” said Curtis. “It’s a vastly inefficient process that hasn’t been challenged. We’re offering an a la carte service that gives EPs and heads of production more peace of mind while giving bidders and line producers more work.” 

Line by Line eliminates the stress of checking freelance bidders’ availabilities by expediting bids through an on-demand team of knowledgeable production specialists that can be available on an hourly basis--even nights, weekends and holidays. The company allows for a hive mind to share valuable data on global markets in real time, keeping clients up-to-date as pertinent information shifts throughout the industry, helping to further accelerate the bidding process.

With a focus on emerging technologies, Line by Line also gives its clients access to an array of experts in new storytelling platforms such as XR (Virtual Reality, Augmented Reality) projection mapping, experiential and other cutting-edge technologies coming to market.