Clio Sports, the competition honoring creative excellence in sports marketing and advertising on a global scale, has unveiled winners of the coveted Grand, Gold, Silver and Bronze Clio Sports Awards for 2020.
VaynerMedia’s work for Budweiser was the year’s big winner, with a total of three Grand Clio Sports trophies. The agency’s “The Future Official Sponsor” campaign, which aimed to shrink the pay gap between women’s and men’s sports by way of increasing sponsorships for women’s soccer, earned top honors in Integrated Campaign, Partnerships, Social Media and Sponsorships & Collaborations.
“Budweiser’s Future Official campaign is important on so many levels,” said Gary Vaynerchuk, CEO of VaynerMedia. “It is an incredibly powerful business-to-business campaign that used consumers to drive it and, most importantly, it helped close the National Women’s Soccer League’s sponsorship gap. We’re thrilled to have helped our partners at More