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- Friday, Jun. 21, 2019
WTVR, Groupe TVA, YES Network among big winners at Promax Station Summit Awards
- LAS VEGAS
Television stations from Dallas/Fort Worth, Montréal, New York City and Richmond, Va., were some of the big winners at the 2019 Promax Awards at Station Summit, the annual celebration of the best marketing and promotion in the broadcasting industry. The award presentation took place on Thursday (6/20) at the annual Promax Station Summit at The Mirage in Las Vegas.
WTVR Richmond, Va.; Montréal-based Groupe TVA; Dallas/Ft. Worth-based KXAS Brand Marketing; and New York-based YES Network led the winners’ list this year.
Other stations taking home multiple awards included KADN Lafayette, La.; WGN Chicago; WCIU Chicago; KTVT Dallas; KVVU Las Vegas; and WWBT Richmond, Va. The full list of winners can be found here.
Kevin Frazier, co-anchor for Entertainment Tonight, presided over the luncheon ceremony at The Mirage in Las Vegas.
The awards are presented by Promax, the global trade association for the media marketing profession. The awards honor outstanding achievement in local broadcast marketing — the campaigns that build loyal viewership and create the local television brands that are vital partners in community life in cities and towns across North America.
Gold and Silver awards are handed out in categories honoring everything from the best weather programming spot to the funniest promo. Each year, work is entered by individual stations, network in-house creative groups, or station groups and their parent companies.
Also Marshall Hites, Tribune Broadcasting’s senior vice president, marketing and creative services, was awarded the 2019 Promax Lifetime Achievement Award. This award is the association’s highest honor, bestowed by the Board of Directors in recognition of outstanding achievement over the course of a career dedicated to celebrating excellence, driving talent, and connecting people.
Hites is an award-winning broadcast marketing executive with over 50 years in local television. He oversees brand management, advertising, on-air promotion, graphics, and design areas for Tribune Media’s 42 broadcast stations. Each of the individual station creative directors work directly with Hites on these and other matters related to the station’s branding, competitive positioning, and creative endeavors.