VaynerMedia has hired Isaac Silverglate as executive creative director. Silverglate will be responsible for the creative direction of PepsiCo brands including Pepsi, Starry, Cheetos, Naked, and Mug Root Beer. Silverglate will report directly to global chief creative officer Rob Lenois. He joins VaynerMedia from McCann New York where he served as deputy chief creative officer, focused on Verizon.
“We continue to drive VaynerMedia’s proposition of creativity with social at the center, which is making social creative daily to build the brand while also gleaning insights about the brand, category, and consumer to develop big, innovative brand ideas that drive the business. To do this, we were looking for a creative leader who understands both,” said Lenois. “Isaac has an impressive background at both traditional agencies and digitally focused shops, leading teams to deliver culturally relevant and business-driving work. I am excited to see how he More