Marketing communications agency Lowe Campbell Ewald has promoted Kevin Wertz to president. In his new role, Wertz, who was previously managing director, will assume responsibility for the leadership of the agency’s Detroit (non-automotive) and San Antonio-based accounts. In addition, Wertz will oversee Lowe Campbell Ewald’s media, strategic planning, analytics, digital strategy and social media capabilities. He will split his time between Lowe Campbell Ewald’s Detroit and San Antonio offices, reporting directly to CEO Jim Palmer.
With more than 17 years of experience, Wertz has a proven track record of uncovering consumer insights, developing brand strategies and implementing large scale, national marketing campaigns. His work for Lowe Campbell’s USAA client began in 2009 when he played an integral role in winning the account and opening the agency’s first full-service office in Texas. Under his leadership for the past five years, the agency’s More