Havas Media North America has hired Tom Goodwin as sr. VP, strategy & innovation.  In this newly created role at Havas Media N.A., Goodwin will be working alongside chief strategy and development officer, Greg James, to guide high-level strategy and content efforts.

Goodwin comes over from The Tomorrow Group where he was founder and director of the agency. Prior to founding Tomorrow, Goodwin served as director, partner development, at IPG Media Lab, and earlier he led new business development and strategy for companies including HUGE Inc. and Lowe Worldwide, holding global roles based in the U.K. and U.S. A futurist and technology trend forecaster, Goodwin is responsible for the Western world’s first QR code-based campaign, developed the first interactive digital outdoor ad and marketed the world’s first mobile app while working on the global Nokia account.