• Tuesday, Jan. 27, 2015
People on the Move
Mehta joins INNOCEAN as group digital creative director
Mehta Mehta
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Mehta Mehta has come aboard Innocean USA as VP/group digital creative director. In this role, Mehta will shape future products and platforms for the agency, while also infusing powerful storytelling and groundbreaking technology into Innocean’s work for clients including Hyundai, NRG and FootJoy. He will report directly to Greg Braun, Innocean USA’s executive creative director.

Mehta joins Innocean most recently from West in San Francisco, a multi-disciplinary creative collective. As the head creative lead, he reported directly to the company’s founder, Allison Johnson, who was the former VP of marketing at Apple, working side-by-side with Steve Jobs. Prior to West, Mehta served as creative director at Razorfish where he created new platforms and digital products for Mercedes-Benz. He also spent time at Tribal DDB working with the global Reebok team, and R/GA where he served as a core member of the creative strategy team for Nike and Nokia.

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